Doutora Suzy

Is Using Flash Good In A Business Websites?

The short response is maybe. The long answer is usually that the question could be better asked, Is a totally FLASH web-site appropriate running a business. The answer to this question, in my humble opinion is, definitely not. In fact , we certainly have had a variety of clients come to us this year which have 100% Display web sites that will completely reprise their sites because his or her do not improve them. They are really having issues with search engines and with clientele who cannot see their particular web sites.

Naturally , they do work in terms of visuals. If you visit a Flash web site, you will notice it. Just because a visitor can see the web site does not automatically means that the web site is working for your company.

What is Display?

Flash is definitely technology developed by Macromedia, a leader in web design tools. Expensive movies are a compilation of several images, factors and textual content that is then compiled in a nice, restricted little digital file that then gets put on the net. Some designers build whole web sites employing this technology. Graphic designers quite like the technology as it gives these people a great possibility to show just how talented they are simply by growing interactive, moving, and quite honestly some very entertaining websites. Remember though that your purpose for your business site is to contact your existing and potential clients, not to display everyone exactly what a talented creator you appointed.

What is Expensive Good for?

Expensive is great because an addition element for some graphic components of a business web page. Recently the ability for website owners to compile digital digital into flash movies has become simplified and using display to stream a video is a fantastic example of an ideal use designed for Flash within a business web site.

Another sort of where Show is popular and well received is on web sites that are regarding presentation and not just information. For instance , a rock band, kids sites with minimal games, a photo gallery, a show clip are typical places where Thumb is particularly suitable.

Does Expensive have the place on the internet? Absolutely as well as, but as a website purchaser even if, you have to ask yourself the question, truly does Flash include a place in the business website??

Can Everybody See Thumb

The short answer is not a. Although acquireable and an element of most mozilla when they are mounted, not we all have flash installed with their web browser. If a visitor who does not need a show plug-in troubles PC trips a site that requires the Expensive plug-in, their very own web browser should prompt these to install it. PC and web savvy visitors will likely go ahead and get it done, but some users (like my personal mother) affright if a pop-up window requires a question and they walk away, or perhaps surf aside, thinking that they just infected their PERSONAL COMPUTER with the most recent doomsday virus. All of that explained, a large percentage of people can see Expensive without a lot of anxiety.


The Introduction Flash Splash

Flash is often used for splash pages or access pages into web sites. We have all seen them, the animated movie or commercial leading us right into a more traditional promoting web site. Brand new ever pondered why the Flash creator almost always locations a miss intro website link on this page? I believe it could be because they know that if they don’t allow individuals to skip the Flash little screen they are going to lose the visitor. Keep in mind that most net surfers happen to be impatient and perhaps they are usually looking for information, not really another commercial. Get individuals to your main website page and do it fast.

Fashionable of employing splash pages offers declined in the past couple of years for the reason that the internet features matured. It can be my notion, and extensively shared, that if your web-site is about very good information, therefore an post screen is just a road stop to your visitors.

The Search Engine

Search engines send out computerized robots referred to as spiders that crawl through the internet and create large databases of web pages. People then search for web pages depending on key words that are embedded to the web page in hidden tags as well as in the text that is on the net page alone. If it is essential to you that folks find the web site then it is important for you to create well crafted text and links on your web pages that the search engines can find, read and follow. Search engines like google cannot view the text very quickly page. Search engines like google cannot find out hyper-links in flash web pages and therefore are unable to follow the backlinks. Your site will not appear very important to the majority of search engines since to a search engine your website will comprise of one site and the just relevant information that the search engine will see is usually your meta-tags if they exist.

Having said all of that, you will discover arguably ways to get a Flash site listed and catalogued by a search engine. It simply is definitely not the easiest thing to do and you will probably likely need a Search Engine Optimization consultant to assist you.

Reciprocal Linking

If you are kind enough to put links on your internet site for additional web sites, then you certainly are providing them with a “vote of confidence” when it comes to search engine rankings. The more web sites that link to a website, in the eye of the internet search engine, makes the linked web site crucial. Taking that the step additional, the more crucial the web site that links to you personally the higher the ranking your websites will get. Additionally, sites offering you with a reciprocal link happen to be in effect providing their “vote of confidence” and in turn making your web page more important.

Keep in mind what I said earlier? Search engines cannot watch hyper-links when they are embedded in to flash. And so although the backlinks are liked they will not contribute to the search engines belief of how vital your web page may be to the world and thus all those “votes of confidence” are going to waste materials.

Make sure that folks who provide you with a website link from their site to you can be not inlayed into a expensive page. Links should be in pure HTML or Hyper-Text MarkUp Vocabulary. If you provide you with links to other sites on your site, the same applies for you, use CODE.

Don? testosterone Break my Back Key

Web-browsers most have a back button. As software program users, and even more specifically since web surfers, we operate the back key as a matter of course. It is just a good practice like a web developer to not break the back option. Unfortunately, due to nature of Flash, the spine button doesn’t work for in reverse navigation inside the flash site.

Create a Bookmark if You Can

People like to book mark pages within the internet to enable them to quickly return to them afterward. Web surfers do not at all times bookmark the index web page, or the primary page, of a web site. For example , if you internet site has a awesome currency ripping tools or a superb mortgage calculator on it, persons may simply want to bookmark just that page. That people bookmark an internal page within a Flash internet site. You can simply bookmark the primary page. Give it a try. Visit a hundred percent Flash internet site, surf in regards to bit, afterward try to bookmark the webpage you are looking at. That doesn’t function, because you literally haven’t changed web pages from when you first arrived at the web page, you have merely played the animation which in turn made it show up as though you went to diverse pages.


The cost to build up a traditional marketing web site employing standard design and style graphic, HTML CODE and text message is in most all cases less expensive than using Expensive. If you developer proposes to work with Flash, talk to the question, just how much would it price to do exactly the same thing without thumb.

Making Changes and Changes

If you have your web site created 100% in Flash, you have subscribed to some skill-set in your designer. If you need to make changes, you will at all times need to make use of someone who can function within Thumb. The same theory applies in case your web site is images, HTML CODE and textual content. The distinctive difference is the fact there are a lot more web masters that work with the after than in Display. It also typically will take longer to make changes to Expensive sites and thus your expense of maintenance could be very steep.

So to simplify, the original art and design and style is labored on in the. FLA format as well as the final document that goes on the internet server is definitely. SWF.

I realize it time and time again where the stylish does not give the client considering the source apply for their expensive elements or web site. They will protect the. FLA data, and guess what, you have to head to them pertaining to updates and revisions. Regardless of how talented your new web master or creator is, if you do not have the supply file along with the. FLA extension for your Adobe flash site you are not able to redesign it. You should ask the designer to supply you with this supply file if you decide to use Flash elements with your web site.

One last Note In Flash

Please do not interpret my comments here since me staying anti-flash in fact, it really is an excellent media technology. If you have the budget and want to make your web site applying 100% genuine flash, there are several things you can do to mitigate some of the pitfalls which i have mentioned here.

Make use of a javascript to detect the browser functions of the visitor and ensure they’ve Flash plug-in to support the Flash on your own site. In case the result of this simple test is “no they do not support Flash” then the right thing to do can be direct them to another HTML based mostly web site along with your content. So , although you may overcome the missing Flash plug-in you have to have two web sites designed (the Flash one particular and the CODE one).

To conclude

Flash is an excellent design device to add elements to your website to spice it up.

Flash is wonderful for delivering rich media like audio and video.

Use a theory, put flash to your web page, do not add the web page to flash and you should deliver a superb experience on your visitors.

Should your web site is approximately delivering info, make the information first plus the design second. Web sites that offer great content do not need to wiggle, giggle, blink, click and buzz.

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©2011. Dra. Suzy Rabello. Todos os direitos reservados