Doutora Suzy

Is Using Flash Effective In A Business Websites?

The short answer is maybe. The very long answer would be that the question could be better asked, Is a 100% FLASH web site appropriate in operation. The answer for this question, in my humble thoughts and opinions is, not. In fact , we now have had a lot of clients come to us this year diagnosed with 100% Flash web sites that are going to completely rebuilding their sites because his or her do not improve them. They can be having issues with search engines and with clientele who cannot see the web sites.

Naturally , they do work in terms of visuals. In case you visit a Show web site, you will observe it. Must be visitor is able to see the web site does not automatically imply that the web site is working for your company.

What is Thumb?

Flash is certainly technology developed by Macromedia, a leader in webdevelopment tools. Thumb movies undoubtedly are a compilation of countless images, factors and text message that is afterward compiled into a nice, limited little digital file that then gets put on the web. Some designers build complete web sites employing this technology. Graphic designers quite like the technology because it gives these people a great opportunity to show just how talented they are by expanding interactive, going, and quite honestly very entertaining websites. Remember though that your purpose to your business web page is to talk to your existing and prospective clients, not to demonstrate everyone exactly what a talented beautiful you appointed.

What is Thumb Good for?

Adobe flash is great as an add-on element for some graphic pieces of a business website. Recently the option for web masters to compile digital digital into expensive movies has become simplified and using display to stream a video is an excellent example of a perfect use for Flash in a business web-site.

Another example of where Thumb is well used and very well received is certainly on web sites that are regarding presentation not information. For example , a rock-band, kids internet sites with small games, a photograph gallery, a movie clip are typical places where Thumb is particularly suitable.

Does Flash have a place on the net? Absolutely it is doing, but as a web site purchaser although, you have to think about the question, may Flash include a place on my business site??

Can Everyone See Expensive

The short answer is not a. Although acquireable and a factor of most mozilla when they are mounted, not everyone has flash mounted with their web browser. If a visitor who does not need a flash plug-in on the PC trips a site that requires the Show plug-in, their web browser might prompt them to install it. PERSONAL COMPUTER and web savvy visitors will probably go ahead and get it done, but some users (like my mother) freak out or worry if a pop-up window demands a question and in addition they walk away, or surf apart, thinking they just afflicted their PERSONAL COMPUTER with the most up-to-date doomsday contamination. All of that stated, a large percentage of persons can see Expensive without excessive anxiety.

Things to Consider

The Introduction Flash Sprinkle

Flash is commonly used for splash pages or entry pages into web sites. We have all seen all of them, the cartoon movie or commercial that leads us to a more traditional advertising web site. Maybe you have ever wondered why the Flash trendy almost always places a by pass intro website link on this page? I believe it’s because they already know if they don’t allow people to skip the Flash dash screen that they are going to suffer a loss of the visitor. Do not forget that most net surfers happen to be impatient and maybe they are usually looking for information, not really another business. Get visitors to your main web site and do that fast.

Fashionable of employing splash pages has declined before couple of years for the reason that the internet has got matured. It is actually my thinking, and extensively shared, that if your website is about very good information, then simply an admittance screen is a road wedge to your visitors.

The Search Engine

Search engines like yahoo send out computerized robots referred to as spiders that crawl throughout the internet and create considerable databases of web pages. People then search for web pages based on key words which can be embedded to the web page in hidden tags as well as in the written text that is online page alone. If it is crucial for you to you that individuals find the web site it is important to you to create well crafted text and links on your web pages the search engines will find, read and follow. Search engines like yahoo cannot view the text in a Flash page. Search engines like yahoo cannot find hyper-links about flash webpages and therefore are not able to follow the links. Your website will not appear very important to most search engines because to a search results your web site will contain one webpage and the simply relevant data that the internet search engine will see is normally your meta-tags if they exist.

Explained all of that, there are arguably techniques for finding a Adobe flash site found and catalogued by a search engine. It simply is normally not the best thing to do and you will likely demand a Search Engine Optimization expert to assist you.

Testing Linking

In case you are kind enough to put links on your site for other web sites, then you certainly are rendering them with a “vote of confidence” when it comes to search engine rankings. The more web sites that link to an online site, in the eyes of the google search, makes the connected web site essential. Taking a step further more, the more essential the web site that links for you the higher the actual ranking your web sites will get. In the same way, sites which provide you having a reciprocal link are in effect offering you their “vote of confidence” and in turn producing your web-site more important.

Remember what I said earlier? Search engines cannot look at hyper-links if they are embedded in to flash. And so although the backlinks are valued they will not help the search engines perception of how valuable your web site may be for the world and as a result all those “votes of confidence” are going to waste materials.

Make sure that men and women that provide you with a link from their web page to you is definitely not embedded into a expensive page. Backlinks should be in pure CODE or Hyper-Text MarkUp Words. If you offer links to other web sites on your site, the same applies for you, use CODE.

Don? to Break my own Back Button

Web-browsers each and every one have a back button. As computer software users, and even more specifically while web viewers, we makes use of the back switch as a couple of course. It is just a good practice to be a web programmer to not break the back key. Unfortunately, as a result of nature of Flash, your back button does not work for backwards navigation inside the flash website.

Create a Bookmark if You Can

Persons like to book mark pages around the internet in order to quickly go back to them at a later point. Web browsers do not always bookmark the index web page, or the primary page, of your web site. For instance , if you site has a nifty currency convsersion app or a wonderful mortgage calculator on it, people may simply want to bookmark exactly that page. Manage to survive bookmark an indoor page within a Flash site. You can only bookmark the primary page. Try it out. Visit a fully Flash website, surf in regards to bit, in that case try to save the page you are looking at. It doesn’t operate, because you literally have not changed web pages from when you first arrived at the website, you have just played the animation which in turn made it appear as though you went to unique pages.


The cost to build up a traditional promoting web site applying standard style graphic, CODE and textual content is in most cases less expensive than using Flash. If you custom proposes to use Flash, ask the question, how much would it price to do a similar thing without flash.

Making Alterations and Changes

If you have the web site developed 100% in Flash, you could have subscribed to a certain skill-set inside your designer. If you need to make alterations, you will often need to use someone who can perform within Display. The same theory applies when your web site is images, CODE and text. The distinctive difference is the fact there are a lot more web masters basically with the afterwards than in Thumb. It also typically will take for a longer time to make changes to Thumb sites and thus your expense of maintenance can be very steep.

So to clarify, the original lady and design is worked on in the. FLA format and the final data file that goes on the net server can be. SWF.

I see it time and again where the fashionable does not give you the client together with the source apply for their show elements or web site. That they protect the. FLA documents, and you know what, you have to go to them with respect to updates and revisions. Regardless of how gifted your new webmaster or custom is, you should have the supply file with the. FLA extendable for your Adobe flash site you will not be able to replace it. You must ask your designer to provide you with this source file if you opt to use Show elements in your web site.

A Final Note About Flash

Make sure you do not understand my comments here simply because me getting anti-flash in fact, it really is an excellent media technology. If you have this and want to make your web site employing 100% normal flash, there are some things you can do to mitigate some of the pitfalls that we have explained here.

Use a javascript to detect the browser functions of the visitor and ensure they may have Flash connect to to support the Flash on your own site. In the event the result of this kind of simple check is “no they do not support Flash” then right thing to do is direct them to a new HTML based web site along with your content. Therefore , although you are able to overcome the missing Flash plug-in you have to have two web sites designed (the Flash 1 and the HTML CODE one).

In conclusion

Flash is a wonderful design tool to add factors to your website to spice it up.

Flash is perfect for delivering wealthy media like audio and video.

Take advantage of the theory, add flash to your web page, rarely add your web page to flash and you will deliver a superb experience on your visitors.

If your web site is approximately delivering details, make the facts first and the design second. Web sites that provide great content material do not need to vibrate, giggle, blink, click and buzz.

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©2011. Dra. Suzy Rabello. Todos os direitos reservados